Alexandra Mims

Interactive Resume



Alexandra Mims

Interactive Resume


I'm a creative and analytical marketer

About Me

I have a Bachelor's degree in Economics and an MBA from Emory University, where I concentrated in marketing and strategy. My background in consulting and marketing, as well as my interest in entrepreneurship, led me to found Alexim Marketing. Since then, I have become the Marketing Director at a startup where I managed all the marketing programs.


Name: Alexandra Mims

Location: San Francisco, CA






MBA, Marketing & Strategy, Emory University, Goizueta Business School

Atlanta, GA, May 2014

  • VP Marketing & Communications, Goizueta Women in Business; Member, Goizueta Marketing Association; Ambassador, Goizueta Ambassadors
  • Team lead for an Atlanta Braves project that analyzed factors leading to season ticket holder retention
  • Overview of projects I completed during my MBA

BS Economics, Catholic University

Washington, DC, May 2008

  • Nominated and admitted to the Pi Gamma Mu Academic Honor Society


Founder, Alexim Marketing

San Francisco, CA, 2014- Present

  • Provide various online and traditional marketing consulting services to small companies (both B2B and B2C)
  • Served as marketing manager for a legal firm. Designed and directed the schedule and production of all marketing campaigns including email campaigns, sales collateral, direct mail, press releases, and website content, leading to enhanced brand awareness and a 3% increase in blog subscribers, the largest growth rate in over 5 years.
  • Launched all aspects of a brand redesign for a client, including an entirely new website, which has resulted in improved SEO rankings and a 14.2% increase in client registrations. 
  • Developed a digital strategy for a training firm, which boosted social media engagement by approximately 40%. Brand strategy entailed motivation for audience engagement and optimized path to purchase. Continuously evaluated the impact of the marketing operations through various metrics, including website analytics, social media management tools, email CTR and paid advertising conversions. Forecasted revenue to develop yearly marketing budget and predict the financial return of the marketing programs.
  • Utilized SEO techniques, A/B testing, customer segmentation, social media channels, paid advertising, and surveys to acquire new customers and increase retention rates for a client. Implemented consumer research tactics to analyze customer satisfaction and improve marketing efficiencies. Developed strategic partnerships with associations and other small businesses to promote clients’ service offerings.
  • Designed short term and long term brand strategy for continued growth for a local retail franchise who reported a steady decline in revenue. In the months following the guidelines, the company reported an increase in customer traffic.

Marketing Director, Bottleshake

San Francisco, CA, 2016- 2017

  • Manage all marketing programs, including strategic planning, budget management, and ROI tracking.
  • Increased application downloads by 30% using paid advertising and social media strategies while determining the target demographic. 
  • Designed social media ads and other promotional materials using Adobe Creative Suite.
  • Identified new marketing opportunities and tested new market segments.
  • Started an email marketing list and developed campaigns to educate and re-engage users.
  • Developed partnerships with other organizations who identified with our target demographic.
  • Created and managed promotional events including marketing material development and data tracking.
  • Collaborated with the engineering team to provide design/functionality input based on marketing data.

Market Research and Analytics Intern, BBDO Advertising Agency

Atlanta, GA, Summer 2013

  • Predicted and optimized the effectiveness of marketing messaging with respect to revenue for Fortune 500 companies
  • Analyzed the impact of marketing spend on adjacent lines of business and the halo effect that it created for a multi-million dollar consumer product
  • Identified revenue trends and consumer preferences, resulting in a higher efficiency of marketing spend for our clients
  • Reviewed correlations between Google trend data, product sales, and promotional advertising for various clients
  • Utilized econometric modeling to determine adstocking for marketing-mix models, which evaluated the current and future impact of marketing effects on sales
  • Researched and incorporated external variables into marketing models and subsequently incorporated them into SAS programming code, expediting the time frame of future client projects and lowering client costs
  • Generated marketing recommendations based on the findings of econometric models for clients with a combined net income over $4B

Contracts Analyst, Centre Consulting

Vienna, VA, 2009 - 2012

  • Worked with clients on all issues related to their GSA (General Services Administration) contracts, including performing cost build-ups, reviewing subcontracting plans, overseeing audits, writing option renewals, and negotiating proposals
  • Project manager for multiple high value projects, which included conducting pricing analyses and reviewing discounting practices, resulting in an average increase in profit margins of 5% for the client
  • Analyzed and framed contract negotiation strategies for multi-million dollar clients including; AM General, Pelican Products, GEM Car, Sprint, Sodexo, Benjamin Moore, and IHS
  • Led proposal review teams, which were consistently under budget and ahead of schedule
  • Collaborated with the marketing team on website design, coding, SEO, and email distributions
  • Conducted monthly federal contract training to private industry clients

Junior Contracts Analyst, Centre Consulting

Vienna, VA, 2008 - 2009

  • Performed target market analysis to identify hundreds of federal contract opportunities for $1B client
  • Assisted the accounting department with high value contract closeouts, usually in excess of $100k
  • Wrote bi-monthly blog articles on newsworthy contracting topics, which were distributed to 35,000 subscribers

Additional Information

Experience: Adobe Suite, Wordpress/HTML, JMP, SAS, E-mail marketing, Google Analytics, Google Adwords, various project management software




Professional References

The references below are also available on my LinkedIn Profile. Additional references are available upon request.

"I worked with Alexandra on the BBDO Modeling and Analytics Team. She was an excellent addition to the team and proved to be integral on the AT&T, Starbucks, and Georgia Lottery Corporation accounts. Her ability to understand, interpret, and execute complex research questions and tasks within a variety of practices made her a valuable asset to the team. It was a pleasure working with Alexandra, and I know she would be a solid addition to any marketing/research team." - Manager at BBDO
"Alexandra was an outstanding intern for the BBDO Modeling and Analytics team in the summer of 2013. She quickly learned how to use complex data management software such as SAS, and used it to improve on existing processes for client projects. Her attention to detail, experience, and great communication skills would make her a great addition to any team - I recommend her wholeheartedly." - Director at BBDO
"Alexandra was one of the most detailed oriented and thorough person I have witnessed in the workplace. I had the pleasure of working with Alexandra when our company expanded its space and needed someone internally to help guide the process. Because of Alexandra's strong project management skills, she was on every detail and never missed a beat. In the end, her skill set of becoming invested in a project, learning about all of the "ins and outs," and executing served her well with that tremendous undertaking and will serve her well no matter what she chooses to do in the future. Besides that, she often tackles projects and issues with creativity and is someone any company would be lucky to have in its employ." - Lawyer at Centre Consulting